Wet Shaving: Why Now?

Flexing balls, six blades, vibrating motors, aloe lubricating strips, contoured edges — all design choices the mass-market shaving corporations have been making lately. Since the early 1970’s, safety razors have been abandoned by the big companies in favor of multi-blade , “technology infused” disposables. Recently, the major shaving industry has been floundering as margins become […]